The numbers you need to know
99%
of people will will go out of their way to
get a promotional product.
74%
say promotional products make their experiences more memorable.
99%
of people who receive promotional items will keep them.
80%
have an immediate reaction when they receive a promo item from companies they've never heard of.
Promotional Items
Connect with your audience in a more meaningful way.
Transform your brand from something seen and forgotten into something held and remembered, long after the moment of first contact.
Introduction
Whether used as a standalone medium or part of an integrated communications campaign, promotional products are one of the most effective forms of advertising. Promotional products are a functional sensory medium. Adding a message to a product turns an ordinary message into a marketing experience an audience can smell, taste, see, hear and TOUCH! They are the most tangible and long-lasting form of advertising with inherent attributes like no other, fulfilling a brand’s need for social, intellectual, and educational engagement and entertainment. The promotional products industry offers incredible products and creative client services—and combined they are invaluable!
Why Promotional Products Work
What comes to mind when you think of the color PINK? How about a red lapel ribbon? Or a yellow wristband?
Promotional products work because they leave a lasting impression in the hearts, minds and hands of recipients. The messages live on because the products are memorable, unique and personal. They are the only sensory medium that gives the consumer a tangible memory of a relationship to the brand. Promotional products are shown to build communities of like-minded consumers with a shared sense of brand loyalty.
SPREAD THE WORD
Business Is Booming
In 2018, advertisers spent more than $24.7 billion in products purchased through promotional consultants.
