Direct Mail

Direct mail is currently experiencing a resurgence in popularity.

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Have you lost sight of the importance that offline channels provide?

Over the last two decades, as companies have embraced digital channels and marketing departments have pushed themselves farther away from traditional marketing channels, many have lost sight of the importance that offline channels like direct mail, radio, and television advertising can provide.

There are a few core reasons why direct mail marketing is currently undergoing this rebound:

Digital channels are becoming too competitive. As more companies pursued digital marketing in order to gain a competitive edge, the seen has become increasingly competitive. Direct mail outperforms many digital channels by a significant margin. As companies begin to explore traditional marketing channels, they are often surprised by the results they are able to secure.

Direct mail automation is changing the game. Modern direct mail campaigns are integrated and data-driven compared to the direct mail campaigns of old. Using in-depth analytics and pURL tracking, modern systems are able to help companies better understand what is working and what is not within their campaigns, then optimize them over time. Today, brands have to spend less time building lists, designing campaigns, and delivering their materials while using more detailed analytics to increase the return that their campaigns generate.

But wait, there's more:

Direct mail marketing is more reliable. Digital channels experience huge fluctuations in competitiveness, pricing, and trending tactics and strategies. Direct mail is largely a very reliable medium. During the 2008 recession, direct mail marketing was less affected than other marketing channels and rebounded more quickly.

A growth in multi-channel approaches. Using modern marketing systems, companies are more equipped to engage their recipients through multiple marketing channels. Direct mail can fit seamlessly into multi-channel marketing strategies at nearly any stage of the funnel.

Think before you print!

These are just a few of the many reasons why direct mail marketing has experienced a serious rebound among small, medium, and large companies alike.