DIRECT MAIL
It is simply our specialty.
From a small postcard mailing to direct mail campaigns in the millions; data management and acquisition; ongoing daily campaigns or one time projects, we are highly skilled at handling your most complex mailing project.
Everything you need, all in one place
Kojak Graphic Communications can help you with all of the facets of your direct mail campaign from postcard and letter mailings, EDDM, variable printing and your data.
The well documented resurgence of direct mail is largely being driven by the recognition that direct mail, even when created and delivered via old school, offline processes, drives high response rates. Using transactional data from Bizo and Epsilon, the Direct Marketing Association analyzed direct mail vs email statistics. They found that direct mail averaged a 4.4% response rate, compared to email’s average response rate of 0.12%.
81% of marketers plan to maintain or increase usage of direct mail in the next 12 months. (Source: ANA/DMA Response Rate Report 2018) @ANAmarketers)
A Resurgence
Over the last two decades, as companies have embraced digital channels and marketing departments have pushed themselves farther away from traditional marketing channels, many have lost sight of the importance that offline channels like direct mail.
Affordable, Targeted Advertising
Use Every Door Direct Mail® (EDDM®) services to promote your small business in your local community. If you're having a sale, opening a new location, or offering coupons, EDDM can help you send postcards, menus, and flyers to the right customers. Use the EDDM Online Tool to map ZIP Code(s)™ and neighborhoods—even filter by age, income, or household size1 using U.S. Census data.
We can source your data for you.
It’s no secret that data is your strongest asset when mailing a direct mail campaign. Accurate, reliable, and up-to-date data enables you to make well-informed business decisions. Our team of data experts has the experience to help you get the most out of your data; from mailing lists to variable printing.
